[factsarelolz]

> Does someone in the Microsoft PR department become a creator because they are filming stuff on the campus and put it onto their YouTube channel

Yes. Microsoft also has specific "evangelists" that create content. Briefings, presentations, talks, videos, blog posts, etc.

[danbruc]

You are welcome to use the word creator in any way you see fit, I however would not dilute the meaning in this context until it becomes a useless word. If I am forging a knife, I am creating something, if I am operating the camera in a Marvel movie I am creating something, if I am filming the wedding of friend, if I am crowing tomatoes in my garden or in a massive green house farm. For my understanding of the word it matters what you create and in which way this is linked to making a living. You are not a maker just because you make stuff and get paid for it because that applies to almost everything under the sun and makes creator synonymous with having a job. Maybe not blowing up old buildings...well, even then I am making room for new things.