[zuppy]

I wouldn’t be that sure about the price being good, if we’re talking about specialty coffee, which is a totally different kind of beast than the supermarket coffee.

It’s almost a half a year old coffee (time since roast), a great part of the flavor has been already lost. We also don’t know how it has been stored, temperature will also affect the quality.

here’s a very deeply technical explanation of this, right from the source (SCA): https://sca.coffee/sca-news/podcast/81/the-science-of-coffee...

just a small part: “A lot of volatile compounds that escape from coffee after roasting is about 1000 compounds identified in coffee and out of those, 50 compounds are important for the aroma of coffee.

[…]

So, when we look after one month some of the compounds like this one Methanethiol ends up at less than 10% of what we had in the fresh coffee, but also others they behave very differently. This is means that the relative composition of the coffee changes with time. ”

there’s a lot more fun stuff in there for the coffee enthusiasts.

[fabian2k]

The kind of people that buy specialty coffee would also tend to pay attention to roast dates and have very different expectations compared to people that buy coffee in a supermarket. Half a year is a lot for this audience.

When you buy from a roaster directly something like roasted a week ago would be more like the typical age. So I'm a bit surprised, I would have expected this audience to be much pickier about the age of the coffee.

[lbotos]

I suspect that the people buying this coffee are either:

1. Taking the "loss" to support a small business

2. Normies who feel like they are getting a deal on "Specialty coffee" that they normally wouldn't buy. Some people can't pass up a deal (esp a feel good one!)

[2muchcoffeeman]

How large are these bags? Maybe it’s a good price for coffee to season grinders.

[benatkin]

I agree. It sounds like modest isn't hottest.

There's likely a lot of lay coffee lovers assuming that since it's vacuum packed it must last a really long time. At least it isn't preground.