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by fabian2k
1259 days ago
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The kind of people that buy specialty coffee would also tend to pay attention to roast dates and have very different expectations compared to people that buy coffee in a supermarket. Half a year is a lot for this audience. When you buy from a roaster directly something like roasted a week ago would be more like the typical age. So I'm a bit surprised, I would have expected this audience to be much pickier about the age of the coffee. |
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1. Taking the "loss" to support a small business
2. Normies who feel like they are getting a deal on "Specialty coffee" that they normally wouldn't buy. Some people can't pass up a deal (esp a feel good one!)