[Freestyler_3]

I don't understand either.

They sell for 50% off right now for 42 a case, meaning normal price was 84. 84 × 6000 = 504 000

This doesn't add up with the 250k they were hoping for and the 50% off. Or am I wrong? (too bad they only have decaf yet, wouldn't have minded to try.)

[0110101001]

Assumigly, they're offering I'm the coffee for 50% retail price. Sounds like that would put everything in line with standard grocery store markups.

https://bellwethercoffee.com/blog/how-to-start-selling-whole....

[Freestyler_3]

ah so that makes sense

[loeg]

Wholesale is usually 50% or less of retail price.

[iJohnDoe]

Any retailer hopes to make 30%. 50% would be pretty incredible.

[brianwawok]

Go get a product put in a big box and let me know what % margin you are keeping

[sgc]

The confusion here is that different types of items have different margins. but grocery is typically 30%, as is hardware / lumber. However coffee itself might be a profit center for grocery stores, and they might make a bit higher on it. Items like gifts are 50-55%, and clothes more like 70% markup.

[jsjohnst]

Amazon routinely takes over 30%, especially if FBA.

[fnbr]

Normal retail price. They were probably hoping to wholesale it for 42 per case, which is what they’re selling it for now.

[55555]

Yeah so begging for help and everyone shows up to help but they’re still trying to take profit on the entire thing. Honestly nice work, They pulled it off. If I were in that position I would have cut the price to the bare COGs. Feels wrong to beg for help while secretly profiting off your rescuers.

[patcon]

Respectfully, people getting a "50% off retail value" deal on a product are not what most would simply call "rescuers". They are people who got a stellar deal and maybe got a good feel or two that they wouldn't normally have