[loeg]

Wholesale is usually 50% or less of retail price.

[iJohnDoe]

Any retailer hopes to make 30%. 50% would be pretty incredible.

[brianwawok]

Go get a product put in a big box and let me know what % margin you are keeping

[sgc]

The confusion here is that different types of items have different margins. but grocery is typically 30%, as is hardware / lumber. However coffee itself might be a profit center for grocery stores, and they might make a bit higher on it. Items like gifts are 50-55%, and clothes more like 70% markup.

[jsjohnst]

Amazon routinely takes over 30%, especially if FBA.