[skilled]

To be completely honest? WordPress. It will cost you around $70 to buy a theme that looks 80% of the way there and all you have to do is change the placeholder images and text. And the same goes for plugins, for this kind of a "basic" project every single plugin you need is going to be free.

I don't know it's worth spending your own time trying to create something custom or mess around with website builders because in the end it will cost a lot more than that $70 for a premium theme.

That said, it will be a few hours (2 or 3 maybe?) to set everything up.

But that's just my opinion.

[kennydude]

WordPress would be my reconmendation too. As someone who builds websites for these kinds of businesses daily, it allows people to get online quickly in a way which works.

More than anything get some decent hosting (i.e not EIG group/GoDaddy)

(If it's too much effort - more than happy to discuss further - website on profile)

[kevin_vanilla]

Thanks so much! Based on recommendations I'm between Wordpress and Wix right now. Wix seems to be slightly more user-friendly, which my plumber friend will really appreciate, but maybe these premium Wordpress themes are the ticket.

[solardev]

Definitely don't make someone not techie use WordPress. It has a lot of UX issues that are hard to understand, compounded with endless marketing for Jetpack and caches and plug-ins and themes and always needing updates. I've set up dozens of those for friends and small business and it's a way bigger headache than you think. Just use Wix. It's set and forget. WordPress is not.

Your plumber doesn't need a blog, just a business page. Wix excels at that. WordPress is terrible at it, even with a custom theme, because the underlying engine is designed around blogs.

[Tomte]

And don't host it yourself. Buy Wordpress hosting (there are big, reputable players besides wordpress.com as well), they come with premium themes, updates and security fixes managed by the hoster, same for backups.