[kevin_vanilla]

Thanks so much! Based on recommendations I'm between Wordpress and Wix right now. Wix seems to be slightly more user-friendly, which my plumber friend will really appreciate, but maybe these premium Wordpress themes are the ticket.

[solardev]

Definitely don't make someone not techie use WordPress. It has a lot of UX issues that are hard to understand, compounded with endless marketing for Jetpack and caches and plug-ins and themes and always needing updates. I've set up dozens of those for friends and small business and it's a way bigger headache than you think. Just use Wix. It's set and forget. WordPress is not.

Your plumber doesn't need a blog, just a business page. Wix excels at that. WordPress is terrible at it, even with a custom theme, because the underlying engine is designed around blogs.