[mhoad]

They aren’t coming back.

I’m going to assume marketing and advertising are not your background but they are mine.

I need you to understand that even before Elon, brands were already extremely on the fence about allocating budget towards Twitter.

They are in no way shape or form clamouring to get back there since leaving.

The reality is they have fatally wounded their only meaningful hope at profitability and the mechanics of the business no longer make sense.

The only thing left to debate is how long until it’s over.

[mcv]

If I understand correctly, Twitter was already under some sort of federal supervision because of earlier mistakes, and dramatic changes to Twitter require careful consideration and approval. Not doing that and even sabotaging their ability to follow those rules might open Twitter up to some pretty harsh fines. In which case it might be over as soon as the government acts on it (which admittedly might take a while).

I forgot the details, but it's been mentioned here before.

[somedude895]

> I need you to understand that even before Elon, brands were already extremely on the fence about allocating budget towards Twitter.

I work in digital advertising and this claim seems weird. Twitter is expensive compared to other channels, but it's an integral part of many media plans going for reach in b2b / tech / high-income.

[mhoad]

Right. It’s been long known that it only works for a tiny fraction of products that meet a very specific criteria.

It’s unprofitable for everyone else which is why most companies are totally ok walking away already.

It’s also typically used at a very hard time quantify stage of any sales cycle since nobody actually buys anything directly after seeing an ad on Twitter.

Brands were paying for eyeballs from a very specific kind of audience who are also rapidly moving elsewhere at the same time.