[somedude895]

> I need you to understand that even before Elon, brands were already extremely on the fence about allocating budget towards Twitter.

I work in digital advertising and this claim seems weird. Twitter is expensive compared to other channels, but it's an integral part of many media plans going for reach in b2b / tech / high-income.

[mhoad]

Right. It’s been long known that it only works for a tiny fraction of products that meet a very specific criteria.

It’s unprofitable for everyone else which is why most companies are totally ok walking away already.

It’s also typically used at a very hard time quantify stage of any sales cycle since nobody actually buys anything directly after seeing an ad on Twitter.

Brands were paying for eyeballs from a very specific kind of audience who are also rapidly moving elsewhere at the same time.