[cxr]

> podcast ads tech maturity is years behind

... and? From the perspective of whom?

> Publishers and advertisers want more fine grained control over where the ad is placed, when it’s placed, and how it’s consumed by the listener.

There you go.

Ad tech is behind when it comes to podcasts? Who fucking cares. Not the audience. Podcast advertising is the closest thing to traditional broadcast ads for TV and radio—when ads were still inert instead of sentient. There's not a damn person on this side of the divide that sees the things you mention as being a significant downside. Not having the self-awareness to realize it is pure déformation professionnelle; this entire comment reads like a burglar lamenting the fact that people keeping their money in the bank instead of at home under their mattresses makes it harder to break in and take it.

[dado3212]

The podcasters care? Because if the advertisers can't quantify ROI and audience, then they're less likely to spend their money with you, and your potential revenue is capped.

[cxr]

You, like the previous commenter, are stating the obvious. What's mystifying is the general tone suggesting that what either of you are saying is supposed to be insightful.

[dado3212]

The link I think you’re missing is the strong impact podcaster revenue has on what podcasts are produced and the audience that consumes them.

[cxr]

If that's an argument you want to make, then perhaps you should make it.