[dado3212]

The podcasters care? Because if the advertisers can't quantify ROI and audience, then they're less likely to spend their money with you, and your potential revenue is capped.

[cxr]

You, like the previous commenter, are stating the obvious. What's mystifying is the general tone suggesting that what either of you are saying is supposed to be insightful.

[dado3212]

The link I think you’re missing is the strong impact podcaster revenue has on what podcasts are produced and the audience that consumes them.

[cxr]

If that's an argument you want to make, then perhaps you should make it.