| In my experience, the usefulness of live chat features varies wildly. If the live chat service connects me to a human who is able to resolve my query in a timely manner, I'll take that any day. Phoning a large company can result in waiting in a call queue for a long time. My attention is on the phone call instead of anything else. A live chat window can be relatively ignored and checked once in a while. Emailing a large company can result in waiting for a reply taking 3-5 business years. Live chat gets me a response relatively quickly. A live chat service that does not provide an easy means of interacting with a human and which instead easily allows getting stuck in a bot loop is a great example of poor customer service and, for me, a great way of quickly finding out who to not do business with. That said, a poor live chat service for a business that I absolutely have to contact (most recently when terminating internet service after moving house) is an exercise in frustration and annoyance that is hard to replicate in any other manner. |
Some live chat implementations have taken the liberty of requiring an input from your end every X minutes, otherwise the chat terminates. Support agents have literally told me "please wait a while while I look into this" followed by "are we still connected?" just a few minutes later.