|
|
|
|
|
by system2
1286 days ago
|
|
I have a feeling the author does not have enough experience with e-commerce. Adaptation of livechat increased conversion rates and sales and it is visible in the reports. Return rates also go down with livechat. Especially women's products (hair, makeup, shoes) are benefiting from instant answers and change the conversion rates dramatically. Having a human talk to you thru your screen is a game changer in e-commerce. I personally use amazon customer support chat myself very often. |
|
> If I need assistance, I will most likely do one of the following:
>
> Find a support e-mail.
> Go to a physical store.
> Ask a friend.
> See if I find an unintrusive live chat that I chose to enable.
This is a developer mindset: take the time to solve the puzzle. I get it, but the majority of people don't think that way.
Most people don't want to solve the puzzle. They want to buy the product and get on with their day. Live chat lets them do that, and by the numbers, it works.