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by Newgy
5290 days ago
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The cable companies are losing subscribers for the first time in history. Every headwind matters to them. Just as important, getting the idea out there that Comcast is against a free and open internet will undermine their marketing towards those consumers who do have a choice. It matters. |
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If PR didn't matter to them, then neither would advertising, but they advertise like crazy in spite of zero differentiation between themselves and their competitors.
It's like why Internet fundraising is so valuable -- yeah, individual contributions pale in comparison to corporate money, but it can be enough to make the difference -- and at the same time it creates the kind of PR and public awareness that big companies wish they could create, and in fact pay agencies big bucks to try to accomplish via social media initiatives.