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by impulser_
1288 days ago
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They moved on from Facebook being over to Instagram being over lol. Instagram isn't over. It's still the most popular social media app on both App Store and Google Play in the US. For the past couple of years you always see articles popping up about Facebook being dead, then you look at the actual data and people are using Facebook more than ever. Look at the last report from Meta, more people on a daily and monthly basis are using Facebook and Instagram than ever both. Nearly 3b people use their apps on the daily basis. It going to take on hell of a long time before they become over. |
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It's more nuanced than that.
If you're losing traction where it matters - in younger generations & high-value markets like the US that have higher future cash flows - it doesn't matter if you're making up for it with usage from old people or people in poor countries without good advertising infra.
Facebook is definitely not looking rosy for the future.
And Instagram seems like it's on a similar path to Facebook 4 or 5 years ago. It doesn't look bad, but it also doesn't look great...