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by impulser_ 1288 days ago
They moved on from Facebook being over to Instagram being over lol.

Instagram isn't over. It's still the most popular social media app on both App Store and Google Play in the US.

For the past couple of years you always see articles popping up about Facebook being dead, then you look at the actual data and people are using Facebook more than ever.

Look at the last report from Meta, more people on a daily and monthly basis are using Facebook and Instagram than ever both.

Nearly 3b people use their apps on the daily basis. It going to take on hell of a long time before they become over.

3 comments

> Look at the last report from Meta, more people on a daily and monthly basis are using Facebook and Instagram than ever both.

It's more nuanced than that.

If you're losing traction where it matters - in younger generations & high-value markets like the US that have higher future cash flows - it doesn't matter if you're making up for it with usage from old people or people in poor countries without good advertising infra.

Facebook is definitely not looking rosy for the future.

And Instagram seems like it's on a similar path to Facebook 4 or 5 years ago. It doesn't look bad, but it also doesn't look great...

> in younger generations & high-value markets like the US that have higher future cash flows

People in their 30s and 40s earn more money than college students and new grads in their 20s, and they are spending that money right now. Facebook groups for home decorating, design, cars, fitness, parenting, all of those are really popular. You can go on Facebook and find a large community dedicated to literally any style of home decor you can imagine, and those people are quite willing to spend money.

Same with the parenting groups. DINKs don't spend money at anything near the rate parents do. DINKs have higher free cash flow, but that is because they have free cash, parents are buying stuff all the time.

Honestly, 5 years ago I barely used Facebook, now that I am older I am using it a lot more.

Also, with that entire population decline thing, each new generation is, at best, the same size as the generation that came before it. If constant double digit growth is desired, sure, need to get that next generation on board, but at some point Facebook may have to be happy with "just" earning hard to imagine amounts of money each year and only seeing single digit growth in revenue.

>but at some point Facebook may have to be happy with "just"

This isn't a Facebook problem, this is a late stage capitalism problem that risks causing our current economies to collapse to the ground.

Companies change over to paying dividends and become boring instead of insane growth companies.

Makes recruiting harder.

I went on Instagram for the first time in a few years yesterday. None of my friends post anymore and it’s all ads or sponcon.

Group chats have been slowly growing for the last decade, and now have become completely dominant. I wonder how much of it is fear of cancellation leading to defaulting to private communication.

I had my account banned this year after logging in for a long while and told I looked too much like a bot. The only way to try to get access again was to upload a 'video selfie' at multiple angles, but no way would I want to help that facial algorithm any more than necessary. Good riddance.
Gonna say between my three daughters and their huge network of friends and family I can’t see “insta” fading away anytime soon… maybe as an investor we could say expected growth is going to slow due to market saturation or something but “insta” is here to stay from what I can see
I like how HN crowd falls all over for an article that caters to what they want to believe.

Where is Anecdotal vs Actual Usage Data rage?

Ah, that's right, it doesn't fit their narrative. So, everyone is happy to Fox-News this.