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by onlyrealcuzzo
1290 days ago
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> Look at the last report from Meta, more people on a daily and monthly basis are using Facebook and Instagram than ever both. It's more nuanced than that. If you're losing traction where it matters - in younger generations & high-value markets like the US that have higher future cash flows - it doesn't matter if you're making up for it with usage from old people or people in poor countries without good advertising infra. Facebook is definitely not looking rosy for the future. And Instagram seems like it's on a similar path to Facebook 4 or 5 years ago. It doesn't look bad, but it also doesn't look great... |
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People in their 30s and 40s earn more money than college students and new grads in their 20s, and they are spending that money right now. Facebook groups for home decorating, design, cars, fitness, parenting, all of those are really popular. You can go on Facebook and find a large community dedicated to literally any style of home decor you can imagine, and those people are quite willing to spend money.
Same with the parenting groups. DINKs don't spend money at anything near the rate parents do. DINKs have higher free cash flow, but that is because they have free cash, parents are buying stuff all the time.
Honestly, 5 years ago I barely used Facebook, now that I am older I am using it a lot more.
Also, with that entire population decline thing, each new generation is, at best, the same size as the generation that came before it. If constant double digit growth is desired, sure, need to get that next generation on board, but at some point Facebook may have to be happy with "just" earning hard to imagine amounts of money each year and only seeing single digit growth in revenue.