[cesarvarela]

Sorry but that's not true, no network provides the same experience and dopamine flavor:

- twitch: parasocial/games - youtube: long videos/reviews - tiktok: short videos/random stuff/zoomers - facebook: friends/stalking/boomers ...

- twiter: microbloging/townhall/news

Totally different use cases with each having a clearly defined space (of course there is some overlap, it is all about human interaction after all).

[dangus]

How does that different user experience and format affect the customer? By customer, I mean advertiser.

Why does an advertiser go to Twitter over Meta or TikTok? That’s the real question to be asking.

I’d make the argument that the content format is very nearly irrelevant to the advertisers.

I can understand why an advertiser goes to Twitter instead of more defined niche ad platforms like Yelp, Google Maps, and iOS App Store.

What customer can be reached on Twitter that can’t be reached in Facebook, Instagram, or TikTok? In my mind, if advertisers are spooked by Twitter, they’ve got plenty of equivalent alternatives.

[kristintynski]

What’s to stop any of its current competitors from making a Twitter clone, one with moderation? If he can’t keep advertisers, Google or someone else could leverage their already existing network effects to take Twitter refugees.

[HWR_14]

> Google or someone else could leverage their already existing network effects

Google tried this taking on Facebook. It didn't work because network effects cannot force someone to a new network. Heck, it almost killed YouTube in the process of getting Google+ their network.