[dangus]

How does that different user experience and format affect the customer? By customer, I mean advertiser.

Why does an advertiser go to Twitter over Meta or TikTok? That’s the real question to be asking.

I’d make the argument that the content format is very nearly irrelevant to the advertisers.

I can understand why an advertiser goes to Twitter instead of more defined niche ad platforms like Yelp, Google Maps, and iOS App Store.

What customer can be reached on Twitter that can’t be reached in Facebook, Instagram, or TikTok? In my mind, if advertisers are spooked by Twitter, they’ve got plenty of equivalent alternatives.