[DSMan195276]

> If they want to make Marvel for teens and older, then by all means. But they clearly market the franchise to the under-10 crowd, ...

TBH I'm a little confused by this claim, why do you think any of the marvel movies or shows are targeted to kids younger than 10? I'm pretty sure basically every MCU movie has a PG-13 rating, which is definitely a deliberate choice they made. Certainly the ratings are just a suggestion, but I don't feel like they're making any attempt at targeting kids younger than 10, they have completely separate shows like Spidey that target that demographic and (AFAIK) have nothing to do with the MCU.

[khazhoux]

> why do you think any of the marvel movies or shows are targeted to kids younger than 10?

* Merchandise targeted at little ones. Toys, costumes, Lego…

* Avengers Campus in Disney California Adventure, next to all the kiddie IP

* Precedence: No f-bombs in the films, no blood, no sex, etc

[DSMan195276]

Like I mentioned there's other ways for kids to learn about these characters. Until just a few years ago there was both an Avengers animated series, a GOTG animated series, and various other series all targeted at kids. Any kids who watched those shows would know all the Marvel characters without needing to watch any of the MCU films.

Beyond that, many of those things are also collectables, so a lot of that stuff is not _just_ for kids. But kids who know the characters will enjoy them even if they don't specifically know the MCU versions.

> No f-bombs in the films, no blood, no sex, etc

I agree to an extent, but you basically just listed the requirements for a PG-13 movie, not whether a movie is for ages younger than 10. They definitely earn a PG-13 rating, many of them have (sometimes less than subtle) sex jokes, a few have brief sex scenes, they do have some blood and a few gruesome character deaths (for kids), and all of them have a fair amount of swearing (much more than I'd let my young daughter watch). I feel like you've just equated anything that's not R rated as "targeting kids 10 and under", ignoring the middle area that is PG-13.

[khazhoux]

I agree they’re squarely in the PG-13 territory. My point is they are actively promoted to an even younger audience.

[scarface74]

> Merchandise targeted at little ones. Toys, costumes, Lego…

You might be shocked that there are action figures for a mass murdering vigilante (The Punisher), a homicidal maniac (Joker), a guy who literally killed dozens of kids (Darth Vader), etc

[wilg]

Would be simpler just to look at the official rating.