[DSMan195276]

Like I mentioned there's other ways for kids to learn about these characters. Until just a few years ago there was both an Avengers animated series, a GOTG animated series, and various other series all targeted at kids. Any kids who watched those shows would know all the Marvel characters without needing to watch any of the MCU films.

Beyond that, many of those things are also collectables, so a lot of that stuff is not _just_ for kids. But kids who know the characters will enjoy them even if they don't specifically know the MCU versions.

> No f-bombs in the films, no blood, no sex, etc

I agree to an extent, but you basically just listed the requirements for a PG-13 movie, not whether a movie is for ages younger than 10. They definitely earn a PG-13 rating, many of them have (sometimes less than subtle) sex jokes, a few have brief sex scenes, they do have some blood and a few gruesome character deaths (for kids), and all of them have a fair amount of swearing (much more than I'd let my young daughter watch). I feel like you've just equated anything that's not R rated as "targeting kids 10 and under", ignoring the middle area that is PG-13.

[khazhoux]

I agree they’re squarely in the PG-13 territory. My point is they are actively promoted to an even younger audience.