[khazhoux]

> That the protagonist is a woman doesn’t mean it’s for girls btw.

Yeah, I didn't really mean that the show is "for girls", but just that here was a new female-protagonist show. Ms. Marvel was fantastic, by the way (for many reasons).

I didn't notice the TV-14 on She Hulk at first, but did catch on pretty quick that the series leaned more mature. Still, the Avengers movies dropped all the overt sexual references after Iron Man 2 and became more "kiddie-friendly", so I find it odd (and frustrating) to have the maturity level vary within the same set of characters. That is my problem. In the other mega-franchise brands (Star Wars, Pixar, Disney) you know the maturity and sensibility to expect.

[scarface74]

Why would you expect the same set of characters to be one dimensional? And you’re not concerned with your kids being exposed to violence but you are concerned with them being exposed to sexual innuendo?

[dagmx]

I think really the big thing is that the films are very high budget and therefore Disney/Marvel are scared to do anything in the least offensive because they want the most return. So it’s not so much intentionally kid friendly as just as vanilla as can be for safety.

Streaming/episodic is much lower budget so they take more risks to try and bring in a different set of audiences that their films weren’t pulling in. My wife for example doesn’t care at all for the films, but really got into Wandavision and She-Hulk because the premise was more interesting to her.

I think the safety of the films might also disappear soon too as China and a few other countries recently rebuffed them. Marvel has tried very hard for years to be very China friendly because it’s a huge market, but recently with Shang-Chi they got blocked. So now they’ve stopped pandering to a more conservative market.

Coincidentally the big up and coming market is progressive youths and I think you’ll see a lot more topics that speak to them (or at least what a Disney exec thinks does). I don’t think Disney gives a crap about being progressive for the morality of it, but after they’ve had a pretty bad few years at the hands of conservatives (China, Florida gay rights etc), they’re now realizing this progressive market is ripe for the picking.

I think She-Hulks tone comes firmly from that pivot. So I suspect what is traditionally seen as child friendly values will see a down turn in their big projects.

That said, media is both a reflection of us and we are a reflection of it. So I think what topics will be considered child friendly will also change dramatically over the next few years.