| I think really the big thing is that the films are very high budget and therefore Disney/Marvel are scared to do anything in the least offensive because they want the most return. So it’s not so much intentionally kid friendly as just as vanilla as can be for safety. Streaming/episodic is much lower budget so they take more risks to try and bring in a different set of audiences that their films weren’t pulling in. My wife for example doesn’t care at all for the films, but really got into Wandavision and She-Hulk because the premise was more interesting to her. I think the safety of the films might also disappear soon too as China and a few other countries recently rebuffed them. Marvel has tried very hard for years to be very China friendly because it’s a huge market, but recently with Shang-Chi they got blocked. So now they’ve stopped pandering to a more conservative market. Coincidentally the big up and coming market is progressive youths and I think you’ll see a lot more topics that speak to them (or at least what a Disney exec thinks does). I don’t think Disney gives a crap about being progressive for the morality of it, but after they’ve had a pretty bad few years at the hands of conservatives (China, Florida gay rights etc), they’re now realizing this progressive market is ripe for the picking. I think She-Hulks tone comes firmly from that pivot. So I suspect what is traditionally seen as child friendly values will see a down turn in their big projects. That said, media is both a reflection of us and we are a reflection of it. So I think what topics will be considered child friendly will also change dramatically over the next few years. |