It's very on-brand for Buffett if you follow his stuff. He's always kinda hawking the stuff he owns. You'll see the can of Coke on the table at the annual meeting, you'll see him eating See's Candies, he'll talk about the brands he owns, etc.
It's not pushy or overly sales-like, but he is into a lot of the stuff he owns. The message about GEICO is really frank: different insurance carriers vary in their underwriting judgments, but he estimates that GEICO will offer the lowest rate for 40% of people which is more often than any carrier. Go to the website and see if you can save money.
For some of the businesses, it can be a bit personal. He bought Nebraska Furniture Mart over a handshake from someone he'd known for a long time.
It is a little weird, but it's certainly on-brand for him.
I guess it would be like Bill Gates advertising for Windows and Xbox at the Bill and Melinda Gates foundation. Like I get the incentive but it doesn’t seem like the right place for it
To be clear I think the weirdnesses is in the pseudo-personal tone of it. This isn’t your uncle trying to sell you on his new business during thanksgiving dinner.
This is a billionaire trying to sell low low prices to presumably investors.
Or like Google's home page advertising Chrome (which they did early on in its life, which was surely a big factor in how they grew their market share so fast).
It's not pushy or overly sales-like, but he is into a lot of the stuff he owns. The message about GEICO is really frank: different insurance carriers vary in their underwriting judgments, but he estimates that GEICO will offer the lowest rate for 40% of people which is more often than any carrier. Go to the website and see if you can save money.
For some of the businesses, it can be a bit personal. He bought Nebraska Furniture Mart over a handshake from someone he'd known for a long time.
It is a little weird, but it's certainly on-brand for him.