[mdasen]

It's very on-brand for Buffett if you follow his stuff. He's always kinda hawking the stuff he owns. You'll see the can of Coke on the table at the annual meeting, you'll see him eating See's Candies, he'll talk about the brands he owns, etc.

It's not pushy or overly sales-like, but he is into a lot of the stuff he owns. The message about GEICO is really frank: different insurance carriers vary in their underwriting judgments, but he estimates that GEICO will offer the lowest rate for 40% of people which is more often than any carrier. Go to the website and see if you can save money.

For some of the businesses, it can be a bit personal. He bought Nebraska Furniture Mart over a handshake from someone he'd known for a long time.

It is a little weird, but it's certainly on-brand for him.