[koonsolo]

In my experience, the most chaotic companies that were fire fighting all the time tried to pull this "there is this deadline and it has to be finished by X or else we die".

The successful companies on the other hand, are planning ahead and taking setbacks into account. Work was done properly so no crazy firefighting. They also don't burn out their employees.

Just my experience of a 43 yo developer.

[kcplate]

Sure, but in this specific case you kind of have to assume that Twitter wasn’t on fire already and was well planned and addressing setbacks. I think a fair metaphor could be that there was a bunch of folks enjoying the warmth the flames on the tree in front of them, but ignoring the blazing forest around them.

I think in that case creating a deadline of “we need to put this fire out before it consumes the entire forest” and motivating a bunch of smokejumpers hop in and bust their ass to save the forest isn’t a bad thing.