[kcplate]

Sure, but in this specific case you kind of have to assume that Twitter wasn’t on fire already and was well planned and addressing setbacks. I think a fair metaphor could be that there was a bunch of folks enjoying the warmth the flames on the tree in front of them, but ignoring the blazing forest around them.

I think in that case creating a deadline of “we need to put this fire out before it consumes the entire forest” and motivating a bunch of smokejumpers hop in and bust their ass to save the forest isn’t a bad thing.