[rchaud]

considering that Black Friday, Qatar World Cup and Christmas are all in the next 30 days, one might have thought he'd want to capitalize on the increased traffic and advertiser interest in his first week on the job.

It doesn't even look like there will be any advertisers left by the time the dust settles.

[traveler01]

Apparently usage of Twitter is growing, instead of decreasing. So you as an advertiser will just ignore a platform with a massive user base just because you don't like the owner?

[rchaud]

Advertisers can buy ads anywhere. Twitter has always had the least amount of bargaining power of all the ad-driven social networks.

It was up to Musk to assure Twitter's biggest revenue sources that he would lead with a steady hand. He hasn't done anything except publicly revel in firing people, then ignore the issue of trolls using his $8/mo. feature to impersonate corporate brands.

Digital ad campaigns have budgets, and they can be shifted around platforms without much hassle. The money will be shifted to platforms that actually listen to what advertisers are asking for, which is basic brand safety.