Apparently usage of Twitter is growing, instead of decreasing. So you as an advertiser will just ignore a platform with a massive user base just because you don't like the owner?
Advertisers can buy ads anywhere. Twitter has always had the least amount of bargaining power of all the ad-driven social networks.
It was up to Musk to assure Twitter's biggest revenue sources that he would lead with a steady hand. He hasn't done anything except publicly revel in firing people, then ignore the issue of trolls using his $8/mo. feature to impersonate corporate brands.
Digital ad campaigns have budgets, and they can be shifted around platforms without much hassle. The money will be shifted to platforms that actually listen to what advertisers are asking for, which is basic brand safety.
It was up to Musk to assure Twitter's biggest revenue sources that he would lead with a steady hand. He hasn't done anything except publicly revel in firing people, then ignore the issue of trolls using his $8/mo. feature to impersonate corporate brands.
Digital ad campaigns have budgets, and they can be shifted around platforms without much hassle. The money will be shifted to platforms that actually listen to what advertisers are asking for, which is basic brand safety.