[Consultant32452]

To be fair, that design and engineering staff took over a year and couldn't deliver an "edit" feature. Project Veritas caught some Twitter engineer on camera claiming to work 4 hours per week.

This is not an endorsement of Elon or anything he's doing with Twitter, but Twitter's core product is not complicated. For some comparisons:

Rumble has 35 employees

When WhatsApp was sold to FB in 2014 they had 55 employees.

WeChat has about 1400 employees.

My guess is you could successfully run Twitter with a few hundred employees.

[edmundsauto]

Internal reps for large advertisers and agencies alone would exceed that number. Long tail advertisers can self-serve, but ad platforms need their whales and whales expect inside reps.

[bushbaba]

Depends what kind of ads. Targeted advertising sure. But simple brand ads campaigns don’t need that large of staffing.

[edmundsauto]

I posit brand ads require more staffing, because they require more sales efforts to get advertisers to buy. Direct response is easier to measure the ROAS, but for brand ads, it's a really good idea to have someone selling ads constantly to your existing clients. Otherwise, many clients in the mid-size space ($100k-$5M/year, approximately) probably can't measure their return, which means those budgets are always at risk of being cut.

With direct response, even data-naive decision makers can figure the value of.

[tdeck]

According to Wikipedia WeChat's parent company Tencent had 112,000 employees in 2021. That company has many different products, but where does the 1,400 number come from?

[halfmatthalfcat]

Your username justifies this take lol

[Consultant32452]

WeChat does push to talk voice chat, image sharing like snapchat, broadcast messaging, video conferencing, video sharing, and digital payments. What is Twitter doing behind the scenes that justifies multiple times the amount of employees at WeChat?

[sidibe]

WhatsApp is your strongest argument.

WeChat has always been part of Tencent. It was piggybacking on the infra of what was already one of the biggest tech companies in the world. That's like comparing the number of Gmail employees to Twitter, sure it serves lots of users, but it doesn't have to worry about so much of what a standalone company has to deal with

[Consultant32452]

Twitter may be its own best argument. Twitter had 1,000 employees in 2012 and 200M MAUs. They only have about 50% more MAUs now, 10 years later.

[sidibe]

They weren't making money with those 1000 employees, either. Revenue 10X'd since then (along with cost).

WhatsApp/YouTube were in the same boat when purchased. Good at getting active users but monetizing takes a lot of employees and they hadn't tackled that yet when acquired