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by edmundsauto 1305 days ago
Internal reps for large advertisers and agencies alone would exceed that number. Long tail advertisers can self-serve, but ad platforms need their whales and whales expect inside reps.
1 comments

Depends what kind of ads. Targeted advertising sure. But simple brand ads campaigns don’t need that large of staffing.
I posit brand ads require more staffing, because they require more sales efforts to get advertisers to buy. Direct response is easier to measure the ROAS, but for brand ads, it's a really good idea to have someone selling ads constantly to your existing clients. Otherwise, many clients in the mid-size space ($100k-$5M/year, approximately) probably can't measure their return, which means those budgets are always at risk of being cut.

With direct response, even data-naive decision makers can figure the value of.