[leebossio]

So I'm not quite sure who it's for from the homepage, and further - I am confused as to how brownies equate to buying expensive things at first glance. When I opened the homepage my first instinct was to get home delivered brownies on a regular basis.

[ericingram]

I'd guess every single one of the target customers know the term 'brownie points'.

[AznHisoka]

I was born in US, and had no clue what brownie points were. You should remove that term, or explain it. It's just very confusing.

Also, the concept seems a bit flawed.... not sure the demand will be there.

I like a site with gift ideas. I recommend changing this to a destination site with gift ideas and ways to buy them

[spontaneus]

You've never heard of the term "brownie points"? Are you from outside of the US?

[leebossio]

I'm from the US and know the term. I was merely giving a first glance impression. This is all very relevant to conversion... Even on the homepage.

Perhaps the wording on the submit button is what's throwing me off. Something more explanatory like "View our gifts", etc. that would help drive the point home to the visitor about what clicking that button will actually do.

[ericingram]

I agree with changing text on the button, "View gift selection" makes a lot of sense.

[helen842000]

Brownie points come from the Girl Scouts (aka Brownies) and are associated with the stamps received for good deeds.

As far as I know brownie points and actual cake brownies have nothing in common.