[ericingram]

I'd guess every single one of the target customers know the term 'brownie points'.

[AznHisoka]

I was born in US, and had no clue what brownie points were. You should remove that term, or explain it. It's just very confusing.

Also, the concept seems a bit flawed.... not sure the demand will be there.

I like a site with gift ideas. I recommend changing this to a destination site with gift ideas and ways to buy them