| > You don't see Vanguard or Fidelity losing a third of their userbase in a year. I can't read the article, but you define "monthly active users" as a user exiting the platform i.e. pulling their money out?! Originally, I had assumed it was "users who don't open the app/website" but expectation difference caused me to look it up: > Robinhood defines a monthly active user as a "unique user who makes a debit card transaction, or who transitions between two different screens on a mobile device or loads a page in a web browser while logged into their account, at any point during the relevant month. A user need not satisfy these conditions on a recurring monthly basis or have a Funded Account to be included in MAU." [0] I have a Vanguard, I haven't opened it in a month. By the above MAU definition, Vanguard lost me too. Again, this _alone_ doesn't tell us that RH is doing poorly vs other Retail Brokers. They could be, but not enough info. My take is - most people don't want to see their ultra red portfolio and are just not opening the app. [0] https://www.fool.com/investing/2022/05/09/robinhood-losing-m... |
If you have a balance of $1, wouldn’t you be counted as an active user ?
It sounds to me that an active user is someone with funds or that interacted with the app/website while logged in. I’m not sure the second category made much sense to begin with (unless you wanted to inflate the numbers during a bull run)