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by patd
1321 days ago
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> or have a Funded Account to be included in MAU If you have a balance of $1, wouldn’t you be counted as an active user ? It sounds to me that an active user is someone with funds or that interacted with the app/website while logged in. I’m not sure the second category made much sense to begin with (unless you wanted to inflate the numbers during a bull run) |
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No metric is perfect nor stands alone. What does it mean in context to RH, FB, Apple? The value of a MAU is relative. The key is it's well defined, stable and trackable over time. Assigning value is up to diligence at that point.