[chiefalchemist]

Not as bad as I expected to read.

- Keep in mind these bands are disposable. They're typically tied to a generation, a slice in time, and then they fade away. Perhaps that's by design because sustaining such a high sugar diet isn't possible?

- That said, ultimately it's about connecting with your audience. Marketing is typically about awareness and/or driving sales. But these bands go further and connect with their audience. They give the audience what they want *and then some* and do that on the appropriate platforms.

- But easier said than done. There's a connection I have on LinkedIn. She's always posting - nearly always video - about her (SEO) agency. Dogs in the office, someone's birthday, etc. I don't remember a single time she's posted something of use to me. Maybe that would work if she was a K-Pop band? But for who I suspect her audience is, it often feels off target.

[cableshaft]

> Keep in mind these bands are disposable. They're typically tied to a generation, a slice in time, and then they fade away.

That applies to most media. There are some art/music/games/tv/movies that stand the test of time, but that's not the rule and you can't really create assuming you're going to last forever, even if you're hot for fifteen minutes.

How many people are still doing Wordle right now? I bet it's less than 5-10% of how many people were doing it at its peak near the beginning of the year, and that was huge at the time, seemed like pretty much everyone on social media were doing it (and/or one of its variants).

For music, how many people can keep creating hits for more than a generation? Pretty much just Weird Al and Madonna, isn't it?

[chiefalchemist]

Yes and no. Most content ends up being a fad. But that's not necessarily by design (and desire). NYT would love for Wordle to still be hot. On the other hand, BTS, to paraphrase the eternal philosopher Morrissey, was over before it ever began.

In the context of the article's conversation, creating a sustainable connection with a product's fans is difficult. It's fun to relate it to K-Pop but - and to your point - there's more to it.