[chiefalchemist]

Yes and no. Most content ends up being a fad. But that's not necessarily by design (and desire). NYT would love for Wordle to still be hot. On the other hand, BTS, to paraphrase the eternal philosopher Morrissey, was over before it ever began.

In the context of the article's conversation, creating a sustainable connection with a product's fans is difficult. It's fun to relate it to K-Pop but - and to your point - there's more to it.