[fny]

Meh. One day everyone will open Chrome, realize adblock doesn't work, wonder what happened, and switch.*

Do you really think Google is on some vendetta against adblock? Adblock has lived on the Chrome webstore for a decade, and many, many, many copies have appeared too. Google could have easily nuked any of them but hasn't.

MV3 is not about adblock. Maybe one day the web will turn into some WASM-driven advertising shitshow, but we're thankfully a long way from that.

*Google knows this, which is why they haven't stopped ad-blocking.

[HWR_14]

Yes, I think it's about Adblock. Chrome has a huge percentage of the browser market (they killed ie/edge as non chromium options!) and will never be as hedgemonic as now. So now is when you strike back at ad blockers if you're an ad company.

I don't see any other reason for the features they killed to be killed. Specifically the preload hooks that ad blockers used.

[tyingq]

Also notable that Chrome on Android doesn't support Chrome extensions.

[xani_]

How do you got to conclusion that the change in features essential for adblocking, in browser by company that main revenue is ads, is not about adblocking?

"But they did not nuke it before" is not an argument btw. They didn't had utter market dominance before in case you somehow fucking forgot.

[kavalg]

Maybe they didn't make the move until now, because they an tolerate a minimal amount of ad blocking in their user base (e.g. for PR purposes). Or maybe they were not dominant enough until now. Or maybe the user base has reached the critical mass of ignorance and brainwashing.

[sneak]

> Do you really think Google is on some vendetta against adblock?

Yes, quite obviously. Google’s revenue is from advertising. Google is an advertising company.