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by bigohms 5317 days ago
Most stations in the US are now posting content transcribed directly to their own websites with clips of the appropriate story already. Promotion is the then directed to twitter/fb on an automatic or selective basis. Is this basically what you are talking about? In the scenario above, people find out about the content through search or directed discovery or one of the aforementioned social streams.

If so, then please understand that I don't think you've thought through your hypothesis and gauged demand enough. News shows purposefully put the best content at the end of a show because they want people to slog through the 15 or so commercials in the 3 breaks before consuming it. Notice this whenever there is a juicy story or big weather prediction.

Enmass show viewership pays more than selectively pulling out the good bits. AftEr the fact, the value of the content would be zero anyway, so it's repurposed for web use.

I would validate your hypothesis with both the consumer and customers. If you can't see it working, pivot. Perhaps a subscribable video playlist based on topics (like good alerts) not channels (like YouTube).

if you use this idea and it generates revenue, I want 2 percent.

1 comments

Hi bigohms I totally agree with what you said ; I suck at getting my message across.

I am doing exactly what you said I should be doing "Perhaps a subscribable video playlist based on topics (like good alerts) not channels (like YouTube)". Could you be so kind as to just check my website and help me tweak my message.

Sure. Checked the site and yes, message and presentation is a bit off for B2B. Email me and I'll reply with my thoughts omid at Rennzer dot com

Also your sales process will need to be a little more expansive than just linkedin in mail messages. Download or buy "Selling to Big Companies" by Jill Konrath. B2B is a slow slog but there is some potential. Be advised that what you're proposing isn't really defensible from being replicated. There is no secret sauce. Broadcasters news feeds are already running through packaging scripts for the web, this would be the Facebook component. Companies may want to just put their own ads on a HTML5 player and keep 100% of the revenues. And they have the resources to get it done.