[mr_luc]

Is this a troll, or did the author not realize that urbandictionary isn't exactly a reliable resource?

The entry in urbandictionary for "googe" tries to be funny but is clearly fake.

I suppose it's technically possible for someone to name their startup something like "Blumpkn", but I'd say this is a non-issue.

It's a good idea to think about a word before buying it as a domain, but that's common sense.

[matt]

Fake meaning what? Doostang is just a ridiculous name regardless, but it might have served Google well to see if 'googe' had any other connotations (whether or not they're in Merriam/Webster) before putting it in a logo.

[mr_luc]

First, the stem of the cherry was intended to be the L, but it's acknowledged that it doesn't look that way.

Secondly, "Googe" doesn't connote anything, unflattering or otherwise.

When I say fake, I mean that people try to invent new words on urbandictionary, and not words that people have ever used before. Don't believe me? Then just click a letter on urbandictionary and read the entries sequentially instead of by popularity.

To sum up: the examples used in the article are completely ineffective, but know what words mean before attaching them to the identity of your company.

[donna]

It's only common sense if your up-to-date on the current slang. A founder friend of mine from another generation chose the name, tawala - .. yikes.