[mr_luc]

First, the stem of the cherry was intended to be the L, but it's acknowledged that it doesn't look that way.

Secondly, "Googe" doesn't connote anything, unflattering or otherwise.

When I say fake, I mean that people try to invent new words on urbandictionary, and not words that people have ever used before. Don't believe me? Then just click a letter on urbandictionary and read the entries sequentially instead of by popularity.

To sum up: the examples used in the article are completely ineffective, but know what words mean before attaching them to the identity of your company.