[highwaylights]

onlyrealcuzzo gets it.

The pitch is basically:

Buy Apple products. You might not be a pro photographer, but you could be an Instagram legend. You will be an Instagram legend. Think of the likes. THINK OF THE FAME. How could it not happen with a device of this quality? Look at the photos. Look how gorgeous they are!

Just drop $10k on an Apple load-out and don't think too much about it. It's not like it matters. You'll make it back in no time, superstar. You're not like the rest of these norms. You're special. You're one of us. You're one of the crazy ones.

Welcome to your new, better, diamond-cut chamfered-edged life.

[isitmadeofglass]

Why do people get so but hurt about Apple products? Yes vilify they for putting a good camera in their phones. It’s obvious an evil manipulating ploy, and the customers who buy it are all stupid pretentious morons who are chasing after fame!! And not you know, just regular people who’d appreciate a better camera in their next phone upgrade.

[matthewmacleod]

Or—much more simply—some people use a few of these features occasionally to take nice pictures of things they are doing, track their hikes on the weekend or whatever.

It amazes me to see the extents people will go to in order to pretend they can’t even conceive of simple scenarios.

[highwaylights]

Absolutely I can conceive of those scenarios. They make some tremendous products (even if they often get a pass on some pretty serious bugs and flaws).

They're marketing though is aspirational to the point of appealing to people's delusions of grandeur. Apple is very aware that barely any of their customers will be using a dive computer and most Pro phone customers won't be dealing with ProRAW, even if a minority genuinely appreciate it for their workflow.

This is going to sound made up, totally realise that, but that's kind of my point (it seems silly written out) - last night I was talking to a buddy of mine after the event and he said he's going out to get the Watch Pro at release. He's not a diver and hikes very rarely (locally, with good cell reception) so I asked why. The answer was the extra button, because it looks different from a normal one and people will know he has the Pro model. This is Apple's market, and they know it - the rest is just window dressing.

This dude can't afford a $900 watch right now.

It's not Apple's fault people make poor financial decisions, but they very much rely on it.