[highwaylights]

Absolutely I can conceive of those scenarios. They make some tremendous products (even if they often get a pass on some pretty serious bugs and flaws).

They're marketing though is aspirational to the point of appealing to people's delusions of grandeur. Apple is very aware that barely any of their customers will be using a dive computer and most Pro phone customers won't be dealing with ProRAW, even if a minority genuinely appreciate it for their workflow.

This is going to sound made up, totally realise that, but that's kind of my point (it seems silly written out) - last night I was talking to a buddy of mine after the event and he said he's going out to get the Watch Pro at release. He's not a diver and hikes very rarely (locally, with good cell reception) so I asked why. The answer was the extra button, because it looks different from a normal one and people will know he has the Pro model. This is Apple's market, and they know it - the rest is just window dressing.

This dude can't afford a $900 watch right now.

It's not Apple's fault people make poor financial decisions, but they very much rely on it.