[gchamonlive]

It is a matter of semiotics.

At one point you need to scale, and you realise you can just manipulate symbols easier. They might at one point have come from sincerity, but industrial scale trumples all.

[banannaise]

And thus the simulation of sincerity leads us even deeper into the simulation. Baudrillard strikes again.

https://en.wikipedia.org/wiki/Simulacra_and_Simulation

[gchamonlive]

And ultimately into Marcuse, with the Great Refusal.

[nicbou]

> At one point you need to scale

Do you? Is growth so imperative that any end justifies it?

[gchamonlive]

Sure not, but when was it the case in capitalism? It is an illusion to think this kind of thing is reserved to marketing

[kingkawn]

Only when empowered by the minds of the unimaginative

[gchamonlive]

Which is...the entire industry? I think this is a very simplistic view. Scale is pervasive in capitalism and not restricted to marketing. It is not being unimaginative, it is just a byproduct of the industry (isonomy and reproducibility over personalisation and personality).