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A few points I'm skeptical of: simply connect to the seller’s infra instead of locking them in.
One of the value-adds of Amazon is there's a whole bunch of tech sellers don't need to know how to write, run, and maintain. You'd need to understand how big the niche "technically literate to run their own e-commerce business, but selling on Amazon for other reasons" is, then how your operation would answer those "other reasons" to make you competitive to the niche. If, for some reason, the seller is removed from the marketplace, their software stays with them and they can continue accepting orders directly.
Apart from the software systems, there's a whole bunch of basic business processes that Amazon takes care of, which are less portable. Using FBA? Leaving means learning how to run a warehouse, shipping logistics, pricing, staffing, etc. Not using FBA? How's your Marketing department doing? Hopefully you didn't let it get too anemic or too fitted to "people who are good at gaming Amazon's algorithm."In short, if your value add is: "Amazon, but you get to take the tech home with you if you leave the platform," then that feels like a small niche of highly competent businesses, then you're stuck with "well if they could do all this on their own anyway, why are they choosing Amazon?" Hope that helps and wasn't just me blabbering. Good luck! |