[ajvs]

More of your storefront being portable is a big plus for any business that fears lock-in or unwanted removal from Amazon.

I haven't looked into the specifics of this offering, but if you were able to use your own custom domain for your storefront, minimise the platform's insights into your actual sales (i.e. to prevent a similar case to Amazon launching products in your niche), etc and mainly leveraging a centralised platform for the audience, then that's the best of both worlds.