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by TDL
5326 days ago
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This article was a bit odd. My b-school experience was almost the opposite. IRR was presented as inferior because it could put you in situations where you are giving up a lot of profit in dollar terms for a smaller dollar profit that had a higher rate of return. In the end, one metric was not used as the be all and end all. Using multiple metrics to help inform an investment decision was the ultimate goal. The problems with American business are multiple and complex; it's not a matter of a simple financial metric. |
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Perhaps Dell's artificially static future was the presumption that shipping a laptop or desktop with a pre-installed OS would continue to be a viable business model? What if Steve Jobs had been forced at gunpoint fifteen years ago to lead Dell? What would the outcome have been? He likely would have spoken harshly about the elephant in the room -- Dell produces a commodity, and its future depends on Microsoft's continued prowess. With such an admission out in the open, what actions could have been taken which would have been nearly impossible to quantify via traditional B-School modeling techniques?