[jeffdavis]

Another way of looking at it though is that businesses choose open technology platforms, but consumers choose integrated/closed end products.

I'd like to believe that consumers will, in the end, choose open technology (directly or indirectly). Maybe it has something to do with the rate of technological change, and it's just a matter of time before the benefits of open technology are demanded. But the evidence is not conclusive.

If anything tips the scales, it will be when consumers start to figure out that they don't own their devices or the content on them. People are getting a vague sense of that with locked-down mp3 players that make it hard to copy songs around. It will be a bigger deal when the person that gives all their books away because now they have electronic ones becomes furious when they find out they are forever beholden to amazon (and its book-deleting whims) to be able to read them.

[RyanMcGreal]

Right before our eyes, consumers are choosing an open technology platform for smartphones - Android - which had 52.5% market share on smartphone sales in Q3 2011. Compare 16.9% for Symbian, 15% for iOS, 11% for BB and 1.5% for Windows Phone.

http://www.gartner.com/it/page.jsp?id=1848514

[cmoscoso]

Don't you think the manufacturers are choosing Android?

[sp332]

Manufacturers seem to like Windows Phone 7 too, but those phones aren't selling very well.

[tikhonj]

Maybe I'm overly cynical, but I find consumers tend to choose based on marketing and fashion more than concerns about quality or openness.

[jeffdavis]

But fashion changes quickly, and that can work in favor of openness. Investors don't invest huge amounts of money for something that will only be in fashion for a short period of time. So the solution is to build on open platforms rather than an entirely new proprietary stack.

There are other factors, too. I'm just saying that it's not entirely one-sided.