[tikhonj]

Maybe I'm overly cynical, but I find consumers tend to choose based on marketing and fashion more than concerns about quality or openness.

[jeffdavis]

But fashion changes quickly, and that can work in favor of openness. Investors don't invest huge amounts of money for something that will only be in fashion for a short period of time. So the solution is to build on open platforms rather than an entirely new proprietary stack.

There are other factors, too. I'm just saying that it's not entirely one-sided.