[wowokay]

True, but people might get pissed off if they notice there food tastes different.

[samatman]

Kraft Dinner pulled off a real marketing coup here: they removed artificial flavors and colors, and some other less popular ingredients, from the recipe for Neon Orange Macaroni Powder, and quietly pushed it out to markets for a few months.

Followed by an advertising blitz along the lines of "Will your kids like the new Mac & Cheese? They've already had it!".

[Broken_Hippo]

To a point - it isn't like this doesn't happen without regulation though. Folks get over it.