Hacker News new | ask | show | jobs
by samatman 1400 days ago
Kraft Dinner pulled off a real marketing coup here: they removed artificial flavors and colors, and some other less popular ingredients, from the recipe for Neon Orange Macaroni Powder, and quietly pushed it out to markets for a few months.

Followed by an advertising blitz along the lines of "Will your kids like the new Mac & Cheese? They've already had it!".